Wednesday, March 23, 2011

The latest in digital marketing platforms

Bacardi Limon has teamed up with Hercules Networks to sponsor goCharge stations throughout 50 bars in NYC. This stuck out to me, as a recent post in one of my social networks declared that instead of coffee shops with free WiFi, we need more lap-top friendly bars. I know the feeling - sometimes caffeine just isn't going to cut it.

The kiosks are designed to entertain users with interactive branded messages such as cocktail recipes, trivia, and specials as the consumer charges their device. Will it catch? I don't know, but this is definitely out-of-the-box thinking that has the consumer at the center of it.

It could be a new addition to our increasingly mobile lifestyle. Apparently, others agree as goCharge plans to roll out additional branded mobile device charging stations in bars, casinos, sports stadiums, and other venues in cities around the world. I can't wait to try it out to see what types of creative and interactive brand messages Bacardi has come up with.

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